Privacy Policy


This privacy policy explains how we use any personal information we collect about you. It is for Lakewood Beauty Studios LTD (trading as Lakewood Beauty) and its website  

What information do we collect about you?

The Personal information that we’ll process in connection with all of our products and services, if relevant, includes: 

  • Personal and contact details, such as title, full name, contact details and contact details history

  • Your date of birth, gender and/or age

  • Health and Medical history and any other information you provided to us when you completed the “Lakewood Beauty Client Consultation Form” when first becoming a client

  • Records of your contact with us for services and products provided by us

  • Visual images collected via closed circuit television (NB in non-private areas of the salon only)

The source of your personal information

We only collect information from you directly and not from any other source.

How will we use the information about you?

We use your personal data for the following purposes:

  • Ensuring that the product or service we provide is appropriate to you

  • Communicating with you by email, text, phone, Facebook or other media or digital channels

  • Making sure that we comply with the terms of our Personal and Salon insurance policies

  • Updating your records when appropriate

  • Managing any aspect of the product or service

  • To improve the operation of our business, such as to remind you of appointments

  • For management and auditing of our business operations including accounting

  • To monitor and to keep records of our communications with you and our staff

  • For sending you marketing communications, such as our monthly newsletter

  • To comply with legal and regulatory requirements and guidance

  • For security and safety reasons (i.e. CCTV images)

We will NOT share your details with any third party (other than to any new owner of the Lakewood Beauty business or an organisation handling that information on our behalf such as sending out emails or messages for us, appointment and sales management, payment handling or document storage providers).

We are based in the UK where we store safely any hard copy documents (such as Client Consultation Forms).  However, we use the services of various international companies to handle certain personal information – please refer to further details set out below under the headings of “Email Mailing Lists”, “Payment System” and “Appointment Software”.


We would like to send you information about our products, services and offers, in accordance with your marketing preferences. Having consented to receive marketing communications, you may opt out at a later date. If you wish to do so, please contact us (see how below), or follow the instructions in the communication.

For how long is your personal information retained by us?

We’ll hold your personal information for as long as we have reasonable business needs (such as managing our relationship with you) and also to meet our legal and regulatory obligations or guidance.

What are your rights under data protection laws?

Here is a list of the rights that all individuals have under data protection laws. They don’t all apply to our circumstances e.g. we do not use automated decision making.

  • The right to be informed about the processing of your personal information

  • The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed

  • The right to object to processing of your personal information

  • The right to restrict processing of your personal information

  • The right to have your personal information erased (the “right to be forgotten”)

  • The right to request access to your personal information and to obtain information about how we process it

  • The right to move, copy or transfer your personal information (“data portability”)

  • Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you

You have the right to complain to the Information Commissioner’s Office which enforces data protection laws: Although, in the first instance please do contact Lucie Howells (see how below) to seek to resolve the issue.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information.  This information is used to track visitor use of our website and to compile statistical reports on website activity. For further information visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

Email Mailing Lists

We use a third party (currently mailchimp a trading name of The Rocket Science Group a US resident limited liability company) to send out Email marketing communications. These may contain tracking beacons or similar technologies to track recipient activity in response to the Email and to prepare related reports. You can see their privacy policy at which refers to the protocols they have in place in compliance with the EU-US Privacy Shield Framework Principles.

Payment System

We use the services of EVO Payments International United Kingdom to process card payments. This is an international organisation based in New York (founded in 1989 and is amongst the largest fully integrated payment processors in the world). They store data on specially protected servers in Germany or Poland. You can see their own Privacy Policy at

Appointment Software

We use the software of “ovatu-manager” to operate our cloud-based appointment software, and manage customer data such as contact details, recording treatments, sales, payments, bookings and to issue reminders.  The third party owning this system is Ovatu Pty Ltd an Australian resident company. All Ovatu data is stored with Amazon Web Services in the US with, we understand, a privacy shield that is compliant with the UK’s GDPR regulations. You can see their own Privacy Policy at

Possible Consequences of failing to provide personal data

Certain information is required by us to meet legal, statutory and insurance policy obligations. If you choose not to provide this data we will be unable to provide certain products, services and treatments.

Other Websites

Our website may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information you provide whilst visiting such sites (which are not of course covered by this Privacy Policy).

Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise your rights or contact us. Michaela Locke is the person responsible for data matters (i.e. the Data Protection Officer) and you may contact her by:

  • Calling into the Salon at 8 Hursley Road, Chandlers Ford, Eastleigh, SO53 2FU

  • Writing to her at the Salon

  • Emailing her at at or

  • Telephoning the Salon on 02380 252888